Committed to tradition

Proud of our family history, Hoyer will never lose sight of its roots. We ensure our customers continue to receive the desired energy supply in the future. Our experiences in areas such as personnel recruitment, supply, further education, technology usage, and investment opportunities are offered to partners who can benefit from the close ties of the family business.


Hoyer is now one of the largest independently owned family businesses in the energy sector. With around 2,500 employees at numerous strategically located sites, we ensure that our customers receive a variety of products and appropriate advice.

Wilhelm Hoyer B.V. & Co. KG operates over 250 own fuel stations and service areas, supplying end customers and trade partners with diesel, heating oil, petrol, liquefied gas, and wood pellets. The company’s own fuel card “Hoyer Card” extends this network with a partner fuel station network of over 4,300 stations both domestically and abroad, providing customers maximum flexibility.


As a wholly-owned subsidiary of Hoyer, Finke Mineralölwerk produces high-quality lubricants (e.g., the AVIATICON brand) for global distribution. It also fills private label products upon request and serves as a contract manufacturer for many companies. Furthermore, the company is one of the largest manufacturers and international distributors of diesel exhaust fluid, known as AdBlue®.

Remaining a 100% family-owned company, we embrace the challenge of adapting to new energies and exploring new markets, both regionally and internationally. We consciously and selectively involve partners with innovative ideas and strategies, making them part of our shared success.

We are acutely aware of our responsibility to our employees, customers, and business partners, placing them at the center of our daily operations. Together, we strive to contribute to creating a sustainable future for everyone. Therefore, we stand by the commitment we made when we became providers of energy to the people and economy of our country.