Focus on diversity

Just as our family business has developed its own culture and values, we see these in other companies as well. Our core task is to preserve these values and carefully integrate them with those of our family, respecting the uniqueness of each partner, which we believe is essential for a successful future together.

Powertrust GmbH

Powertrust GmbH, based in BremenIn 2020, Hoyer became a shareholder in this company to actively contribute to the transition from fossil to renewable energy supply. Powertrust also offers intelligent solutions for electromobility, especially in heavy-duty transport.

CO2-neutral self-sufficiency with photovoltaics and the integration of power generation and storage are essential for smart charging infrastructure solutions, where Powertrust excels. Enlightening the transport sector about current developments in e-mobility is also Powertrust's key focus.

HARLAPP

Seeking our own service provider for creating online sales platforms and digitalization solutions, HARLAPP became part of our family business as a participating company. The team of digital enthusiasts, passionate about bringing ideas to life, assists companies in better understanding the digital world and unlocking its full potential.

As a pioneer in digital transformation, HARLAPP aims to optimize its customers' digital presence and ensure sustainability across all business areas. The goal is to enhance relationships at all levels while paving the way for an ecologically and socially sustainable future.

We see these investments as an opportunity to accompany promising companies on their journey, turning it into a shared path to success. Our aim is to build a diversified portfolio, proactively shape innovative and sustainable developments, and position our family business for a long and successful future.

Strategic investments are a cornerstone of our entrepreneurial development, with a significant stake in this segment being our clearly defined objective. Such investment decisions are fundamentally long-term-oriented and must therefore meet cross-generational criteria and demonstrate sustainable performance.

We see these investments as an opportunity to accompany promising companies on their journey, turning it into a shared path to success. Our aim is to build a diversified portfolio, actively shape innovative and sustainable developments, and position our family business for a long and successful future.